📊 Executive Summary
🌐 Traffic
Rata-rata per Hari
| Metrik | COD | Non-COD | Selisih |
|---|
💡 Insight: CTR Non-COD lebih tinggi (6.22% vs 5.23%) — pengunjung lebih intens beli.
⚠️ Problem: Traffic Non-COD 25% lebih rendah.
⚠️ Problem: Traffic Non-COD 25% lebih rendah.
▶ Action: Tingkatkan traffic Non-COD via konten & paid ads.
📹 Video
Rata-rata per Hari
| Metrik | COD | Non-COD | Selisih |
|---|
💡 Insight: Video Non-COD 4.2x orders, 16x impressions. Tapi click-to-order COD 7x efisien.
⚠️ Problem: Video COD cuma 3.1K impressions/hari.
⚠️ Problem: Video COD cuma 3.1K impressions/hari.
▶ Action: Scale video COD dengan formula konten Non-COD.
💰 Iklan
Top Produk by Orders
Ringkasan Biaya
| Metrik | COD | Non-COD | Selisih |
|---|
Detail Produk (Top 10)
| Produk | Ord COD | Ord NCOD | Cost COD | Cost NCOD | C/O COD | C/O NCOD |
|---|
💡 Insight: COD spend 2.9x lebih besar (Rp55.4M vs Rp18.9M) — cost/order ~Rp30-32K setara.
⚠️ Problem: ROAS gak bisa — gak ada data harga produk.
⚠️ Problem: ROAS gak bisa — gak ada data harga produk.
▶ Action: Integrasikan harga produk ke order tracking.
📦 Order & Payment
Status Order
COD
Non-COD
Payment Method
💡 Insight: COD success rate 70.9% vs Non-COD 75.5%. Bayar di Tempat dominasi COD (62%).
⚠️ Problem: Cancel rate COD (29.1%) lebih tinggi.
⚠️ Problem: Cancel rate COD (29.1%) lebih tinggi.
▶ Action: Investigasi penyebab cancel tinggi di COD.
❌ Gagal Kirim PRIORITAS
🚨 COD: 245 gagal kirim = 16.78% dari 1.460 sukses
Non-COD: 1 gagal kirim = 0.17% dari 582 sukses
🔥 COD hampir 100x lebih rentan gagal kirim!
Non-COD: 1 gagal kirim = 0.17% dari 582 sukses
🔥 COD hampir 100x lebih rentan gagal kirim!
by Payment Method
Trend per Minggu (COD)
Top 10 Produk Gagal Kirim (COD)
| # | Produk | Gagal | % |
|---|
🔥 Insight: 98.8% dari COD Bayar di Tempat. 1 dari 6 pesanan COD gagal.
⚠️ Problem: Biaya kirim bolak-balik + return = rugi operasional.
⚠️ Problem: Biaya kirim bolak-balik + return = rugi operasional.
▶ Action: 1) Batasi COD high-risk. 2) Verifikasi alamat. 3) Insentif non-COD. 4) Analisa daerah.
❌ Cancel Reason
💡 Insight: COD→#1 Gagal Kirim (40.8%). Non-COD→#1 Telat Bayar (42.8%).
⚠️ Problem: COD biaya operasional. Non-COD conversion issue.
⚠️ Problem: COD biaya operasional. Non-COD conversion issue.
▶ Action: COD verif alamat. Non-COD simplifikasi payment + reminder.
🤝 Affiliate
■ COD
■ Non-COD
COD Affiliate GMV 3.7x lebih besar. Tapi CTR Non-COD lebih tinggi (6.22%).
💡 Insight: COD affiliate dominasi GMV.
⚠️ Problem: Non-COD reach kecil (570 vid vs 763, 143 LIVE vs 348).
⚠️ Problem: Non-COD reach kecil (570 vid vs 763, 143 LIVE vs 348).
▶ Action: Rekrut kreator Non-COD + optimalkan LIVE.