TOTAL GMV
Rp55.8M
Semua produk
TOTAL PESANAN
226
230 unit terjual
TOTAL IMPRESI
1835K
CTR overall: 6.27%
TOTAL ATC
5,977
Jml tambahkan ke keranjang
PRODUK AKTIF
164
Dari 260 total produk
0 GMV
217
Produk tanpa revenue
Ringkasan GMV per Keyword
Performa revenue total tiap kategori produk berdasarkan keyword
Grafik
Tabel Data
| Keyword | GMV | % Total | Pesanan | Units | AOV (Pesanan SKU) | Impresi Produk | Klik Produk | CTR |
|---|---|---|---|---|---|---|---|---|
| Starla | Rp16.1M | 28.9% | 45 | 45 | Rp343rb | 446,383 | 35,503 | 7.09% |
| Rimar | Rp10.3M | 18.5% | 43 | 43 | Rp234rb | 433,838 | 26,623 | 3.74% |
| Haura | Rp6.9M | 12.3% | 30 | 31 | Rp230rb | 293,870 | 16,304 | 2.98% |
| Sabina | Rp6.0M | 10.7% | 22 | 24 | Rp247rb | 210,203 | 15,690 | 5.01% |
| Sofia | Rp4.7M | 8.5% | 20 | 20 | Rp249rb | 72,593 | 4,069 | 10.12% |
| mf 002 | Rp3.0M | 5.3% | 19 | 20 | Rp149rb | 110,867 | 5,288 | 4.34% |
| mf 001 | Rp2.4M | 4.3% | 16 | 16 | Rp145rb | 42,135 | 1,807 | 3.91% |
| mf 003 | Rp1.6M | 2.8% | 10 | 10 | Rp155rb | 16,108 | 719 | 3.61% |
| gretta | Rp1.3M | 2.4% | 5 | 5 | Rp273rb | 14,522 | 809 | 4.73% |
| Wilona | Rp1.1M | 2% | 4 | 4 | Rp279rb | 36,107 | 801 | 2.75% |
| Lyodra | Rp916rb | 1.6% | 3 | 3 | Rp305rb | 7,776 | 422 | 5.24% |
| alpha | Rp678rb | 1.2% | 4 | 4 | Rp182rb | 37,028 | 1,595 | 3.34% |
| mf 004 | Rp439rb | 0.8% | 3 | 3 | Rp146rb | 9,472 | 340 | 2.86% |
| tessa | Rp292rb | 0.5% | 1 | 1 | Rp292rb | 11,796 | 650 | 4.45% |
| Lainnya | Rp138rb | 0.2% | 1 | 1 | Rp138rb | 12,726 | 421 | 23.89% |
| Lunera | Rp0 | 0% | 0 | 0 | Rp0 | 359 | 21 | 18.78% |
| Mirela | Rp0 | 0% | 0 | 0 | Rp0 | 12,973 | 666 | 4.59% |
| Tabitha | Rp0 | 0% | 0 | 0 | Rp0 | 20 | 0 | 0% |
| Amara | Rp0 | 0% | 0 | 0 | Rp0 | 25 | 0 | 0% |
| moana | Rp0 | 0% | 0 | 0 | Rp0 | 8,527 | 421 | 4.49% |
| Sonia | Rp0 | 0% | 0 | 0 | Rp0 | 342 | 4 | 3.04% |
| Leona | Rp0 | 0% | 0 | 0 | Rp0 | 2,538 | 48 | 1.89% |
| Venya | Rp0 | 0% | 0 | 0 | Rp0 | 11 | 0 | 0% |
| Audrey | Rp0 | 0% | 0 | 0 | Rp0 | 24 | 0 | 0% |
| Paula | Rp0 | 0% | 0 | 0 | Rp0 | 157 | 2 | 1.98% |
| Elora | Rp0 | 0% | 0 | 0 | Rp0 | 58 | 8 | 13.79% |
| Nigela | Rp0 | 0% | 0 | 0 | Rp0 | 9,662 | 429 | 3.96% |
| Teresa | Rp0 | 0% | 0 | 0 | Rp0 | 26 | 1 | 50% |
| Ansel | Rp0 | 0% | 0 | 0 | Rp0 | 13,406 | 695 | 5.12% |
| Leon | Rp0 | 0% | 0 | 0 | Rp0 | 101 | 1 | 1.32% |
| camelia | Rp0 | 0% | 0 | 0 | Rp0 | 11,340 | 345 | 2.59% |
| Chava | Rp0 | 0% | 0 | 0 | Rp0 | 1 | 0 | 0% |
| Freya | Rp0 | 0% | 0 | 0 | Rp0 | 40 | 1 | 3.57% |
| Carla | Rp0 | 0% | 0 | 0 | Rp0 | 14,976 | 1,109 | 7.41% |
| Lea | Rp0 | 0% | 0 | 0 | Rp0 | 4,960 | 239 | 12.4% |
| Rachel | Rp0 | 0% | 0 | 0 | Rp0 | 5 | 0 | 0% |
| Adisty | Rp0 | 0% | 0 | 0 | Rp0 | 21 | 0 | 0% |
| Edlyn | Rp0 | 0% | 0 | 0 | Rp0 | 2 | 0 | 0% |
| Kaluna | Rp0 | 0% | 0 | 0 | Rp0 | 8 | 1 | 12.5% |
| Anggia | Rp0 | 0% | 0 | 0 | Rp0 | 25 | 0 | 0% |
| Kiara | Rp0 | 0% | 0 | 0 | Rp0 | 1 | 0 | 0% |
| Dara | Rp0 | 0% | 0 | 0 | Rp0 | 3 | 0 | 0% |
| Aruna | Rp0 | 0% | 0 | 0 | Rp0 | 1 | 0 | 0% |
📊 Analisa: Top 3 keyword (Starla, Rimar, Haura) drive 59.7% total GMV. Keyword Starla memimpin dengan Rp16.1M.
⚠️ Masalah: Konsentrasi GMV terlalu tinggi pada sedikit keyword. 28 keyword tidak menghasilkan GMV sama sekali.
✅ Aksi: Scale up 3 keyword teratas. Aktifkan potensi keyword yang sudah terbukti konversi tapi masih kurang traffic.
Channel Mix per Keyword
Proporsi GMV dari setiap channel traffic per keyword
Grafik
Tabel Data
| Keyword | GMV | Vid.Afiliasi | Kartu Produk | Vid.Seller | LIVE Seller | Risiko |
|---|---|---|---|---|---|---|
| Starla | Rp16.1M | 43% | 9% | 32% | 0% | 🟢 Sehat |
| Rimar | Rp10.3M | 49% | 22% | 4% | 4% | 🟢 Sehat |
| Haura | Rp6.9M | 69% | 12% | 6% | 0% | 🟠 Sedang |
| Sabina | Rp6.0M | 40% | 20% | 25% | 0% | 🟢 Sehat |
| Sofia | Rp4.7M | 24% | 34% | 0% | 0% | 🟢 Sehat |
| mf 002 | Rp3.0M | 25% | 36% | 29% | 0% | 🟢 Sehat |
| mf 001 | Rp2.4M | 20% | 48% | 7% | 0% | 🟢 Sehat |
| mf 003 | Rp1.6M | 0% | 50% | 31% | 0% | 🟠 Sedang |
| gretta | Rp1.3M | 62% | 0% | 21% | 17% | 🟠 Sedang |
| Wilona | Rp1.1M | 0% | 53% | 26% | 0% | 🟠 Sedang |
| Lyodra | Rp916rb | 0% | 39% | 61% | 0% | 🟠 Sedang |
| alpha | Rp678rb | 46% | 54% | 0% | 0% | 🟠 Sedang |
| mf 004 | Rp439rb | 0% | 68% | 0% | 0% | 🟠 Sedang |
| tessa | Rp292rb | 0% | 100% | 0% | 0% | 🔴 Kritis |
| Lainnya | Rp138rb | 0% | 100% | 0% | 0% | 🔴 Kritis |
📊 Analisa: Channel paling dominan secara keseluruhan. 2 keyword bergantung >90% pada satu channel saja.
⚠️ Masalah: Keyword berisiko tinggi: tessa (100% Kartu Produk), Lainnya (100% Kartu Produk).
✅ Aksi: Diversifikasi setiap keyword berisiko kritis. Target minimal 3 channel aktif per keyword.
Funnel Konversi
Efisiensi drop-off dari impresi ke pembelian
Tabel Data
| Keyword | Impresi Produk | Klik Produk | Jml Tambah Keranjang | Pesanan | Est. Pembeli | CTR | CTOR (Pesanan SKU) |
|---|---|---|---|---|---|---|---|
| Starla | 446,383 | 35,503 | 2,599 | 45 | 45 | 7.09% | 0.08% |
| Rimar | 433,838 | 26,623 | 1,001 | 43 | 43 | 3.74% | 0.49% |
| Haura | 293,870 | 16,304 | 582 | 30 | 30 | 2.98% | 1.07% |
| Sabina | 210,203 | 15,690 | 570 | 22 | 22 | 5.01% | 0.33% |
| Sofia | 72,593 | 4,069 | 240 | 20 | 19 | 10.12% | 1.07% |
| mf 002 | 110,867 | 5,288 | 365 | 19 | 19 | 4.34% | 0.47% |
| mf 001 | 42,135 | 1,807 | 132 | 16 | 16 | 3.91% | 0.96% |
| mf 003 | 16,108 | 719 | 55 | 10 | 9 | 3.61% | 3.34% |
| gretta | 14,522 | 809 | 53 | 5 | 5 | 4.73% | 0.65% |
| Wilona | 36,107 | 801 | 34 | 4 | 4 | 2.75% | 7.72% |
| Lyodra | 7,776 | 422 | 29 | 3 | 3 | 5.24% | 0.97% |
| alpha | 37,028 | 1,595 | 119 | 4 | 4 | 3.34% | 1.92% |
| mf 004 | 9,472 | 340 | 36 | 3 | 3 | 2.86% | 2.22% |
| tessa | 11,796 | 650 | 36 | 1 | 1 | 4.45% | 1.01% |
| Lainnya | 12,726 | 421 | 17 | 1 | 1 | 23.89% | 0.38% |
| Lunera | 359 | 21 | 0 | 0 | 0 | 18.78% | 0% |
| Mirela | 12,973 | 666 | 16 | 0 | 0 | 4.59% | 0% |
| Tabitha | 20 | 0 | 0 | 0 | 0 | 0% | 0% |
| Amara | 25 | 0 | 0 | 0 | 0 | 0% | 0% |
| moana | 8,527 | 421 | 12 | 0 | 0 | 4.49% | 0% |
| Sonia | 342 | 4 | 0 | 0 | 0 | 3.04% | 0% |
| Leona | 2,538 | 48 | 1 | 0 | 0 | 1.89% | 0% |
| Venya | 11 | 0 | 0 | 0 | 0 | 0% | 0% |
| Audrey | 24 | 0 | 0 | 0 | 0 | 0% | 0% |
| Paula | 157 | 2 | 0 | 0 | 0 | 1.98% | 0% |
| Elora | 58 | 8 | 0 | 0 | 0 | 13.79% | 0% |
| Nigela | 9,662 | 429 | 14 | 0 | 0 | 3.96% | 0% |
| Teresa | 26 | 1 | 0 | 0 | 0 | 50% | 0% |
| Ansel | 13,406 | 695 | 20 | 0 | 0 | 5.12% | 0% |
| Leon | 101 | 1 | 0 | 0 | 0 | 1.32% | 0% |
| camelia | 11,340 | 345 | 11 | 0 | 0 | 2.59% | 0% |
| Chava | 1 | 0 | 0 | 0 | 0 | 0% | 0% |
| Freya | 40 | 1 | 0 | 0 | 0 | 3.57% | 0% |
| Carla | 14,976 | 1,109 | 30 | 0 | 0 | 7.41% | 0% |
| Lea | 4,960 | 239 | 5 | 0 | 0 | 12.4% | 0% |
| Rachel | 5 | 0 | 0 | 0 | 0 | 0% | 0% |
| Adisty | 21 | 0 | 0 | 0 | 0 | 0% | 0% |
| Edlyn | 2 | 0 | 0 | 0 | 0 | 0% | 0% |
| Kaluna | 8 | 1 | 0 | 0 | 0 | 12.5% | 0% |
| Anggia | 25 | 0 | 0 | 0 | 0 | 0% | 0% |
| Kiara | 1 | 0 | 0 | 0 | 0 | 0% | 0% |
| Dara | 3 | 0 | 0 | 0 | 0 | 0% | 0% |
| Aruna | 1 | 0 | 0 | 0 | 0 | 0% | 0% |
📊 Analisa: Funnel terbesar ada di impresi — klik — ATC — pesanan. Setiap tahap memiliki drop-off yang berbeda.
⚠️ Masalah: Abandonment tertinggi: Mirela (100%). Orang sudah tambahkan ke keranjang tapi tidak checkout.
✅ Aksi: Fokus perbaikan di tahap checkout. Voucher ongkir gratis, metode bayar lebih banyak, dan flash sale bisa mengurangi abandonment.
AOV & Harga per Keyword
Rata-rata nilai pesanan dan efisiensi monetisasi
Grafik
Tabel Data
| Keyword | AOV (Pesanan SKU) | GMV | Pesanan | Rp/Klik | Rp/Impresi |
|---|---|---|---|---|---|
| Starla | Rp343rb | Rp16.1M | 45 | Rp454 | Rp36.1 |
| Lyodra | Rp305rb | Rp916rb | 3 | Rp2rb | Rp117.7 |
| tessa | Rp292rb | Rp292rb | 1 | Rp450 | Rp24.8 |
| Wilona | Rp279rb | Rp1.1M | 4 | Rp1rb | Rp30.3 |
| gretta | Rp273rb | Rp1.3M | 5 | Rp2rb | Rp92.1 |
| Sofia | Rp249rb | Rp4.7M | 20 | Rp1rb | Rp65.1 |
| Sabina | Rp247rb | Rp6.0M | 22 | Rp381 | Rp28.5 |
| Rimar | Rp234rb | Rp10.3M | 43 | Rp387 | Rp23.7 |
| Haura | Rp230rb | Rp6.9M | 30 | Rp420 | Rp23.3 |
| alpha | Rp182rb | Rp678rb | 4 | Rp425 | Rp18.3 |
| mf 003 | Rp155rb | Rp1.6M | 10 | Rp2rb | Rp96.5 |
| mf 002 | Rp149rb | Rp3.0M | 19 | Rp565 | Rp26.9 |
| mf 004 | Rp146rb | Rp439rb | 3 | Rp1rb | Rp46.4 |
| mf 001 | Rp145rb | Rp2.4M | 16 | Rp1rb | Rp56.8 |
| Lainnya | Rp138rb | Rp138rb | 1 | Rp329 | Rp10.9 |
📊 Analisa: AOV tertinggi: Starla (Rp343rb). AOV mencerminkan harga produk rata-rata yang berhasil dijual.
⚠️ Masalah: Keyword dengan AOV rendah kemungkinan produknya terlalu murah atau ada bundling yang tidak optimal.
✅ Aksi: Uji cross-sell dan bundling produk untuk menaikkan AOV. Keyword dengan AOV tinggi layak jadi fokus kampanye premium.
Kartu Produk per Keyword
Performa tayangan dan konversi dari fitur kartu produk
Grafik
Tabel Data
| Keyword | Penonton | Tayangan | Klik | Pesanan SKU | Pembeli | GMV Kartu |
|---|---|---|---|---|---|---|
| Starla | 125,446 | 207,100 | 12,330 | 10 | 13 | Rp3.6M |
| Rimar | 95,213 | 145,089 | 4,348 | 17 | 17 | Rp3.9M |
| Haura | 53,047 | 81,957 | 2,016 | 8 | 7 | Rp1.7M |
| Sabina | 37,345 | 59,632 | 2,793 | 9 | 7 | Rp2.1M |
| Sofia | 27,279 | 38,874 | 1,528 | 15 | 11 | Rp3.6M |
| mf 002 | 48,677 | 73,181 | 3,671 | 9 | 11 | Rp1.4M |
| mf 001 | 22,166 | 31,238 | 1,217 | 11 | 9 | Rp1.6M |
| mf 003 | 11,193 | 14,853 | 652 | 7 | 5 | Rp1.1M |
| gretta | 7,275 | 9,286 | 402 | 0 | 0 | Rp0 |
| Wilona | 16,658 | 19,755 | 588 | 3 | 1 | Rp808rb |
| Lyodra | 5,299 | 7,229 | 385 | 1 | 2 | Rp354rb |
| alpha | 14,221 | 19,044 | 644 | 2 | 0 | Rp369rb |
| mf 004 | 6,644 | 8,415 | 305 | 3 | 3 | Rp439rb |
| tessa | 8,576 | 10,762 | 583 | 1 | 1 | Rp292rb |
| Lainnya | 9,078 | 11,654 | 384 | 1 | 2 | Rp138rb |
| Lunera | 184 | 310 | 18 | 0 | 0 | Rp0 |
| Mirela | 9,203 | 12,370 | 643 | 0 | 0 | Rp0 |
| moana | 6,600 | 7,781 | 390 | 0 | 0 | Rp0 |
| Sonia | 141 | 265 | 2 | 0 | 0 | Rp0 |
| Leona | 1,779 | 2,400 | 44 | 0 | 0 | Rp0 |
| Paula | 63 | 93 | 2 | 0 | 0 | Rp0 |
| Nigela | 6,403 | 7,755 | 327 | 0 | 0 | Rp0 |
| Ansel | 8,525 | 9,895 | 525 | 0 | 0 | Rp0 |
| Leon | 66 | 74 | 1 | 0 | 0 | Rp0 |
| camelia | 7,299 | 8,926 | 214 | 0 | 0 | Rp0 |
| Carla | 9,116 | 13,070 | 990 | 0 | 0 | Rp0 |
| Lea | 2,825 | 3,661 | 182 | 0 | 0 | Rp0 |
📊 Analisa: Kartu produk terbaik: Rimar dengan GMV kartu Rp3.9M.
⚠️ Masalah: Keyword dengan tayangan kartu tinggi tapi konversi rendah perlu optimasi thumbnail dan copy kartu produk.
✅ Aksi: Optimalkan rasio klik-ke-beli kartu produk. A/B test gambar, harga, dan deskripsi singkat di kartu.
Kuadran Produk (GMV vs Impresi)
Klasifikasi produk: Star / Sleeper / Traffic Waster / Dead
Grafik
Tabel Data
| Nama Produk | Keyword | GMV | Impresi Produk | Klik Produk | CTR | Status | Kuadran |
|---|---|---|---|---|---|---|---|
| MINIMIMO Sandal Slingback Wani… | Starla | Rp14.8M | 321,871 | 27,261 | 8.47% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Haura | Rp6.0M | 228,498 | 12,877 | 5.64% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Rimar | Rp5.2M | 262,875 | 19,340 | 7.36% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Sabina | Rp4.2M | 174,335 | 13,791 | 7.91% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Sofia | Rp3.0M | 33,363 | 2,506 | 7.51% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Rimar | Rp1.8M | 74,712 | 2,958 | 3.96% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Rimar | Rp1.7M | 56,817 | 2,972 | 5.23% | Aktif | ⭐ Star |
| MINIMIMO Sandal Platform Kulit… | Sabina | Rp1.3M | 21,783 | 1,345 | 6.17% | Aktif | ⭐ Star |
| Sandal Wanita Platform Sandal … | Rimar | Rp1.2M | 8,981 | 432 | 4.81% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 002 | Rp1.1M | 17,228 | 862 | 5.00% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 002 | Rp1.1M | 46,748 | 1,868 | 4.00% | Aktif | ⚠️ Waster |
| MiNiMiMO Sandal Wanita Suede P… | gretta | Rp1.1M | 6,507 | 437 | 6.72% | Aktif | 💀 Dead |
| MiNiMiMO By ANES Sandal Flat W… | mf 001 | Rp1.0M | 10,513 | 428 | 4.07% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 001 | Rp963rb | 16,394 | 766 | 4.67% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 003 | Rp932rb | 3,825 | 175 | 4.58% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Lyodra | Rp916rb | 4,742 | 310 | 6.54% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Sofia | Rp907rb | 25,568 | 1,073 | 4.20% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Slingback Wani… | Starla | Rp726rb | 46,372 | 2,927 | 6.31% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 003 | Rp622rb | 2,926 | 123 | 4.20% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Haura | Rp620rb | 14,792 | 410 | 2.77% | Aktif | ⚠️ Waster |
| MiNiMiMO By Anes - Sandal Wani… | Sofia | Rp591rb | 2,501 | 92 | 3.68% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | mf 002 | Rp589rb | 13,871 | 776 | 5.59% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Platform Kulit… | Wilona | Rp512rb | 1,795 | 98 | 5.46% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | alpha | Rp471rb | 25,163 | 1,103 | 4.38% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Platform Kulit… | Rimar | Rp449rb | 8,927 | 306 | 3.43% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Slingback Wani… | Starla | Rp332rb | 20,855 | 1,626 | 7.80% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Slingback Wani… | Starla | Rp316rb | 39,198 | 2,528 | 6.45% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 004 | Rp295rb | 1,612 | 53 | 3.29% | Aktif | 💀 Dead |
| MiNiMiMO By Anes Sandal Mule W… | tessa | Rp292rb | 1,912 | 99 | 5.18% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Wilona | Rp292rb | 584 | 9 | 1.54% | Aktif | 💀 Dead |
| MiNiMiMO By Anes - Sandal Wani… | Wilona | Rp288rb | 558 | 10 | 1.79% | Aktif | 💀 Dead |
| MiNiMiMO Sandal Wanita Suede P… | gretta | Rp282rb | 5,161 | 268 | 5.19% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Haura | Rp252rb | 4,693 | 44 | 0.94% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Sofia | Rp244rb | 1,732 | 82 | 4.73% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Sabina | Rp231rb | 6,528 | 297 | 4.55% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Sabina | Rp230rb | 4,198 | 210 | 5.00% | Aktif | 💀 Dead |
| MiNiMiMO By ANES Sandal Kulit … | alpha | Rp207rb | 805 | 28 | 3.48% | Aktif | 💀 Dead |
| MiNiMiMO By ANES Sandal Kulit … | mf 002 | Rp148rb | 29,885 | 1,664 | 5.57% | Aktif | ⚠️ Waster |
| MINIMIMO Sandal Flat Kulit Cas… | mf 004 | Rp145rb | 3,478 | 152 | 4.37% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | mf 001 | Rp144rb | 2,033 | 68 | 3.34% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | mf 001 | Rp138rb | 5,243 | 232 | 4.42% | Aktif | 💀 Dead |
| MiNiMiMO By ANES Sandal Flat W… | Lainnya | Rp138rb | 5,501 | 266 | 4.84% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | mf 001 | Rp137rb | 5,213 | 214 | 4.11% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Lyodra | Rp0 | 52 | 5 | 9.62% | Nonaktif | 💀 Dead |
| MiNiMiMO By Anes - Sandal Wani… | Wilona | Rp0 | 1,981 | 102 | 5.15% | Aktif | 💀 Dead |
| MINIMIMO Sandal Flat Kulit Cas… | mf 003 | Rp0 | 2,784 | 141 | 5.06% | Aktif | 💀 Dead |
| MINIMIMO Sandal Slip On Wanita… | Lunera | Rp0 | 317 | 18 | 5.68% | Aktif | 💀 Dead |
| MINIMIMO Sandal Platform Kulit… | Wilona | Rp0 | 17,643 | 194 | 1.10% | Aktif | ⚠️ Waster |
| MiNiMiMO By Anes - Sandal Wani… | Wilona | Rp0 | 933 | 22 | 2.36% | Aktif | 💀 Dead |
| MiNiMiMO By Anes - Sandal Wani… | Wilona | Rp0 | 1,188 | 28 | 2.36% | Aktif | 💀 Dead |
📊 Analisa: Produk di kuadran Star memiliki GMV tinggi DAN traffic tinggi. Produk Sleeper adalah peluang terbesar.
⚠️ Masalah: Produk Traffic Waster menghabiskan impresi tanpa revenue. Produk Dead perlu segera dinonaktifkan.
✅ Aksi: Fokus resource pada Star dan Sleeper. Nonaktifkan atau optimalkan Traffic Waster dalam 30 hari.
Produk Dormant per Keyword
Proporsi produk tanpa GMV yang masih aktif
Grafik
Tabel Data
| Keyword | Total Produk | Ada GMV | Zero GMV (Aktif) | Nonaktif | % Dormant |
|---|---|---|---|---|---|
| Starla | 5 | 4 | 1 | 0 | 20% |
| Rimar | 19 | 5 | 12 | 2 | 74% |
| Haura | 15 | 3 | 10 | 2 | 80% |
| Sabina | 5 | 4 | 1 | 0 | 20% |
| Sofia | 18 | 4 | 7 | 7 | 78% |
| mf 002 | 9 | 4 | 3 | 2 | 56% |
| mf 001 | 8 | 5 | 2 | 1 | 38% |
| mf 003 | 8 | 2 | 5 | 1 | 75% |
| gretta | 4 | 2 | 2 | 0 | 50% |
| Wilona | 21 | 3 | 16 | 2 | 86% |
| Lyodra | 6 | 1 | 3 | 2 | 83% |
| alpha | 9 | 2 | 4 | 3 | 78% |
| mf 004 | 8 | 2 | 5 | 1 | 75% |
| tessa | 4 | 1 | 3 | 0 | 75% |
| Lainnya | 57 | 1 | 8 | 48 | 98% |
| Lunera | 4 | 0 | 3 | 1 | 100% |
| Mirela | 4 | 0 | 4 | 0 | 100% |
| Tabitha | 1 | 0 | 1 | 0 | 100% |
| Amara | 2 | 0 | 1 | 1 | 100% |
| moana | 4 | 0 | 4 | 0 | 100% |
| Sonia | 4 | 0 | 0 | 4 | 100% |
| Leona | 1 | 0 | 1 | 0 | 100% |
| Venya | 1 | 0 | 0 | 1 | 100% |
| Audrey | 3 | 0 | 0 | 3 | 100% |
| Paula | 4 | 0 | 2 | 2 | 100% |
| Elora | 1 | 0 | 0 | 1 | 100% |
| Nigela | 4 | 0 | 4 | 0 | 100% |
| Teresa | 5 | 0 | 5 | 0 | 100% |
| Ansel | 4 | 0 | 4 | 0 | 100% |
| Leon | 3 | 0 | 0 | 3 | 100% |
| camelia | 4 | 0 | 4 | 0 | 100% |
| Chava | 1 | 0 | 0 | 1 | 100% |
| Freya | 3 | 0 | 0 | 3 | 100% |
| Carla | 1 | 0 | 1 | 0 | 100% |
| Lea | 2 | 0 | 1 | 1 | 100% |
| Rachel | 1 | 0 | 1 | 0 | 100% |
| Adisty | 1 | 0 | 0 | 1 | 100% |
| Edlyn | 1 | 0 | 0 | 1 | 100% |
| Kaluna | 1 | 0 | 0 | 1 | 100% |
| Anggia | 1 | 0 | 0 | 1 | 100% |
| Kiara | 1 | 0 | 1 | 0 | 100% |
| Dara | 1 | 0 | 1 | 0 | 100% |
| Aruna | 1 | 0 | 1 | 0 | 100% |
📊 Analisa: Keyword Lunera memiliki 100% produk dormant. Total 217 dari 260 produk = 0 GMV.
⚠️ Masalah: Produk dormant menghabiskan slot katalog dan membagi impresi. Setiap produk dormant adalah potensi yang terbuang.
✅ Aksi: Audit produk dormant setiap 30 hari. Nonaktifkan produk yang sudah 30+ hari tanpa penjualan atau perbaiki listing-nya.
ATC Abandonment per Keyword
Kebocoran di tahap tambah keranjang ke checkout
Grafik
Tabel Data
| Keyword | Jml Tambah Keranjang | Pesanan | Abandonment % | GMV |
|---|---|---|---|---|
| Mirela | 16 | 0 | 100% | Rp0 |
| moana | 12 | 0 | 100% | Rp0 |
| Leona | 1 | 0 | 100% | Rp0 |
| Nigela | 14 | 0 | 100% | Rp0 |
| Ansel | 20 | 0 | 100% | Rp0 |
| camelia | 11 | 0 | 100% | Rp0 |
| Carla | 30 | 0 | 100% | Rp0 |
| Lea | 5 | 0 | 100% | Rp0 |
| Starla | 2599 | 45 | 98% | Rp16.1M |
| alpha | 119 | 4 | 97% | Rp678rb |
| tessa | 36 | 1 | 97% | Rp292rb |
| Rimar | 1001 | 43 | 96% | Rp10.3M |
| Sabina | 570 | 22 | 96% | Rp6.0M |
| Haura | 582 | 30 | 95% | Rp6.9M |
| mf 002 | 365 | 19 | 95% | Rp3.0M |
| Lainnya | 17 | 1 | 94% | Rp138rb |
| Sofia | 240 | 20 | 92% | Rp4.7M |
| mf 004 | 36 | 3 | 92% | Rp439rb |
| gretta | 53 | 5 | 91% | Rp1.3M |
| Lyodra | 29 | 3 | 90% | Rp916rb |
| mf 001 | 132 | 16 | 88% | Rp2.4M |
| Wilona | 34 | 4 | 88% | Rp1.1M |
| mf 003 | 55 | 10 | 82% | Rp1.6M |
📊 Analisa: ATC abandonment tinggi artinya funnel tersangkut di tahap checkout. Orang sudah niat beli tapi tidak jadi.
⚠️ Masalah: Bottleneck utama hampir semua keyword ada di ATC→Beli. Ini masalah pengalaman checkout bukan discovery.
✅ Aksi: Aktifkan voucher ongkir gratis, tambah metode pembayaran, dan pastikan stok selalu tersedia saat promosi aktif.
Konsentrasi Traffic per Keyword
Distribusi impresi antar keyword
Grafik
Tabel Data
| Keyword | Impresi Produk | % Traffic | Klik Produk | CTR | GMV |
|---|---|---|---|---|---|
| Starla | 446,383 | 24.3% | 35,503 | 7.09% | Rp16.1M |
| Rimar | 433,838 | 23.6% | 26,623 | 3.74% | Rp10.3M |
| Haura | 293,870 | 16% | 16,304 | 2.98% | Rp6.9M |
| Sabina | 210,203 | 11.5% | 15,690 | 5.01% | Rp6.0M |
| mf 002 | 110,867 | 6% | 5,288 | 4.34% | Rp3.0M |
| Sofia | 72,593 | 4% | 4,069 | 10.12% | Rp4.7M |
| mf 001 | 42,135 | 2.3% | 1,807 | 3.91% | Rp2.4M |
| alpha | 37,028 | 2% | 1,595 | 3.34% | Rp678rb |
| Wilona | 36,107 | 2% | 801 | 2.75% | Rp1.1M |
| mf 003 | 16,108 | 0.9% | 719 | 3.61% | Rp1.6M |
| Carla | 14,976 | 0.8% | 1,109 | 7.41% | Rp0 |
| gretta | 14,522 | 0.8% | 809 | 4.73% | Rp1.3M |
| Ansel | 13,406 | 0.7% | 695 | 5.12% | Rp0 |
| Mirela | 12,973 | 0.7% | 666 | 4.59% | Rp0 |
| Lainnya | 12,726 | 0.7% | 421 | 23.89% | Rp138rb |
| tessa | 11,796 | 0.6% | 650 | 4.45% | Rp292rb |
| camelia | 11,340 | 0.6% | 345 | 2.59% | Rp0 |
| Nigela | 9,662 | 0.5% | 429 | 3.96% | Rp0 |
| mf 004 | 9,472 | 0.5% | 340 | 2.86% | Rp439rb |
| moana | 8,527 | 0.5% | 421 | 4.49% | Rp0 |
| Lyodra | 7,776 | 0.4% | 422 | 5.24% | Rp916rb |
| Lea | 4,960 | 0.3% | 239 | 12.4% | Rp0 |
| Leona | 2,538 | 0.1% | 48 | 1.89% | Rp0 |
| Lunera | 359 | 0% | 21 | 18.78% | Rp0 |
| Sonia | 342 | 0% | 4 | 3.04% | Rp0 |
| Paula | 157 | 0% | 2 | 1.98% | Rp0 |
| Leon | 101 | 0% | 1 | 1.32% | Rp0 |
| Elora | 58 | 0% | 8 | 13.79% | Rp0 |
| Freya | 40 | 0% | 1 | 3.57% | Rp0 |
| Teresa | 26 | 0% | 1 | 50% | Rp0 |
| Amara | 25 | 0% | 0 | 0% | Rp0 |
| Anggia | 25 | 0% | 0 | 0% | Rp0 |
| Audrey | 24 | 0% | 0 | 0% | Rp0 |
| Adisty | 21 | 0% | 0 | 0% | Rp0 |
| Tabitha | 20 | 0% | 0 | 0% | Rp0 |
| Venya | 11 | 0% | 0 | 0% | Rp0 |
| Kaluna | 8 | 0% | 1 | 12.5% | Rp0 |
| Rachel | 5 | 0% | 0 | 0% | Rp0 |
| Dara | 3 | 0% | 0 | 0% | Rp0 |
| Edlyn | 2 | 0% | 0 | 0% | Rp0 |
| Chava | 1 | 0% | 0 | 0% | Rp0 |
| Kiara | 1 | 0% | 0 | 0% | Rp0 |
| Aruna | 1 | 0% | 0 | 0% | Rp0 |
📊 Analisa: Top 3 keyword traffic: Starla, Rimar, Haura = 64.0% total impresi.
⚠️ Masalah: Konsentrasi traffic tinggi berarti eksposur brand bergantung pada sedikit keyword.
✅ Aksi: Diversifikasi traffic dengan mendorong keyword yang sudah terbukti konversi tapi masih minim impresi.
Efisiensi Monetisasi (Rp/Impresi)
Seberapa efisien tiap impresi menghasilkan revenue
Grafik
Tabel Data
| Keyword | Rp/Impresi | GMV | Impresi Produk | Grade |
|---|---|---|---|---|
| Lyodra | Rp117.7 | Rp916rb | 7,776 | A |
| mf 003 | Rp96.5 | Rp1.6M | 16,108 | B |
| gretta | Rp92.1 | Rp1.3M | 14,522 | B |
| Sofia | Rp65.1 | Rp4.7M | 72,593 | B |
| mf 001 | Rp56.8 | Rp2.4M | 42,135 | B |
| mf 004 | Rp46.4 | Rp439rb | 9,472 | C |
| Starla | Rp36.1 | Rp16.1M | 446,383 | C |
| Wilona | Rp30.3 | Rp1.1M | 36,107 | C |
| Sabina | Rp28.5 | Rp6.0M | 210,203 | C |
| mf 002 | Rp26.9 | Rp3.0M | 110,867 | C |
| tessa | Rp24.8 | Rp292rb | 11,796 | C |
| Rimar | Rp23.7 | Rp10.3M | 433,838 | C |
| Haura | Rp23.3 | Rp6.9M | 293,870 | C |
| alpha | Rp18.3 | Rp678rb | 37,028 | D |
| Lainnya | Rp10.9 | Rp138rb | 12,726 | D |
| Lunera | Rp0 | Rp0 | 359 | D |
| Mirela | Rp0 | Rp0 | 12,973 | D |
| Tabitha | Rp0 | Rp0 | 20 | D |
| Amara | Rp0 | Rp0 | 25 | D |
| moana | Rp0 | Rp0 | 8,527 | D |
| Sonia | Rp0 | Rp0 | 342 | D |
| Leona | Rp0 | Rp0 | 2,538 | D |
| Venya | Rp0 | Rp0 | 11 | D |
| Audrey | Rp0 | Rp0 | 24 | D |
| Paula | Rp0 | Rp0 | 157 | D |
| Elora | Rp0 | Rp0 | 58 | D |
| Nigela | Rp0 | Rp0 | 9,662 | D |
| Teresa | Rp0 | Rp0 | 26 | D |
| Ansel | Rp0 | Rp0 | 13,406 | D |
| Leon | Rp0 | Rp0 | 101 | D |
| camelia | Rp0 | Rp0 | 11,340 | D |
| Chava | Rp0 | Rp0 | 1 | D |
| Freya | Rp0 | Rp0 | 40 | D |
| Carla | Rp0 | Rp0 | 14,976 | D |
| Lea | Rp0 | Rp0 | 4,960 | D |
| Rachel | Rp0 | Rp0 | 5 | D |
| Adisty | Rp0 | Rp0 | 21 | D |
| Edlyn | Rp0 | Rp0 | 2 | D |
| Kaluna | Rp0 | Rp0 | 8 | D |
| Anggia | Rp0 | Rp0 | 25 | D |
| Kiara | Rp0 | Rp0 | 1 | D |
| Dara | Rp0 | Rp0 | 3 | D |
| Aruna | Rp0 | Rp0 | 1 | D |
📊 Analisa: Efisiensi terbaik: Lyodra (Rp117.7/impresi). Keyword ini paling efisien mengubah impresi jadi revenue.
⚠️ Masalah: Keyword dengan Rp/impresi rendah tapi traffic besar = pemborosan exposure. Revenue tidak sebanding dengan impresi yang didapat.
✅ Aksi: Alokasikan budget promosi dan kreator ke keyword dengan Rp/impresi tinggi. Pelajari mengapa mereka lebih efisien.
Atribusi Konten per Keyword
GMV dari kartu produk vs yang didapat dari konten kreator
Grafik
Tabel Data
| Keyword | GMV (Rp) Kartu | GMV yang didapat dari konten (Rp) | Rasio | Insight |
|---|---|---|---|---|
| Starla | Rp3.6M | Rp6.3M | 177% | ✅ Efektif |
| Rimar | Rp3.9M | Rp3.9M | 99% | 🟡 Signifikan |
| Haura | Rp1.7M | Rp1.8M | 104% | ✅ Efektif |
| Sabina | Rp2.1M | Rp3.0M | 142% | ✅ Efektif |
| Sofia | Rp3.6M | Rp1.8M | 50% | 🟠 Lemah |
| mf 002 | Rp1.4M | Rp678rb | 49% | 🟠 Lemah |
| mf 001 | Rp1.6M | Rp171rb | 11% | 🟠 Lemah |
| mf 003 | Rp1.1M | Rp0 | 0% | ⬛ Tidak Ada |
| gretta | Rp0 | Rp281rb | 0% | ⬛ Tidak Ada |
| Wilona | Rp808rb | Rp0 | 0% | ⬛ Tidak Ada |
| Lyodra | Rp354rb | Rp0 | 0% | ⬛ Tidak Ada |
| alpha | Rp369rb | Rp163rb | 44% | 🟠 Lemah |
| mf 004 | Rp439rb | Rp0 | 0% | ⬛ Tidak Ada |
| tessa | Rp292rb | Rp0 | 0% | ⬛ Tidak Ada |
| Lainnya | Rp138rb | Rp0 | 0% | ⬛ Tidak Ada |
📊 Analisa: Atribusi konten terbaik: Starla (177% konten vs kartu). Konten kreator mendorong pembelian melampaui interaksi kartu langsung.
⚠️ Masalah: Keyword dengan atribusi konten 0% artinya kreator tidak menyebut produk secara eksplisit dalam narasi video.
✅ Aksi: Brief kreator untuk menyebut nama produk dan benefit secara eksplisit di video. Jangan hanya tag kartu produk.
Kualitas Klik (CTR vs CTOR)
Apakah klik yang masuk berkualitas dan berujung pembelian
Grafik
Tabel Data
| Keyword | CTR | CTOR (Pesanan SKU) | Selisih | Rp/Klik | GMV | Diagnosa |
|---|---|---|---|---|---|---|
| Starla | 7.09% | 0.08% | 7% | Rp454 | Rp16.1M | 🔴 Click Leakage |
| Rimar | 3.74% | 0.49% | 3.3% | Rp387 | Rp10.3M | 🟡 Keduanya Rendah |
| Haura | 2.98% | 1.07% | 1.9% | Rp420 | Rp6.9M | 🟡 Keduanya Rendah |
| Sabina | 5.01% | 0.33% | 4.7% | Rp381 | Rp6.0M | 🔴 Click Leakage |
| Sofia | 10.12% | 1.07% | 9% | Rp1rb | Rp4.7M | 🔴 Click Leakage |
| mf 002 | 4.34% | 0.47% | 3.9% | Rp565 | Rp3.0M | 🟡 Keduanya Rendah |
| mf 001 | 3.91% | 0.96% | 3% | Rp1rb | Rp2.4M | 🟡 Keduanya Rendah |
| mf 003 | 3.61% | 3.34% | 0.3% | Rp2rb | Rp1.6M | 🟡 Keduanya Rendah |
| gretta | 4.73% | 0.65% | 4.1% | Rp2rb | Rp1.3M | 🟡 Keduanya Rendah |
| Wilona | 2.75% | 7.72% | -5% | Rp1rb | Rp1.1M | 💎 Niche Qualified |
| Lyodra | 5.24% | 0.97% | 4.3% | Rp2rb | Rp916rb | 🔴 Click Leakage |
| alpha | 3.34% | 1.92% | 1.4% | Rp425 | Rp678rb | 🟡 Keduanya Rendah |
| mf 004 | 2.86% | 2.22% | 0.6% | Rp1rb | Rp439rb | 🟡 Keduanya Rendah |
| tessa | 4.45% | 1.01% | 3.4% | Rp450 | Rp292rb | 🟡 Keduanya Rendah |
| Lainnya | 23.89% | 0.38% | 23.5% | Rp329 | Rp138rb | 🔴 Click Leakage |
| Lunera | 18.78% | 0% | 18.8% | Rp0 | Rp0 | 🔴 Click Leakage |
| Mirela | 4.59% | 0% | 4.6% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| moana | 4.49% | 0% | 4.5% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Sonia | 3.04% | 0% | 3% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Leona | 1.89% | 0% | 1.9% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Paula | 1.98% | 0% | 2% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Elora | 13.79% | 0% | 13.8% | Rp0 | Rp0 | 🔴 Click Leakage |
| Nigela | 3.96% | 0% | 4% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Teresa | 50% | 0% | 50% | Rp0 | Rp0 | 🔴 Click Leakage |
| Ansel | 5.12% | 0% | 5.1% | Rp0 | Rp0 | 🔴 Click Leakage |
| Leon | 1.32% | 0% | 1.3% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| camelia | 2.59% | 0% | 2.6% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Freya | 3.57% | 0% | 3.6% | Rp0 | Rp0 | 🟡 Keduanya Rendah |
| Carla | 7.41% | 0% | 7.4% | Rp0 | Rp0 | 🔴 Click Leakage |
| Lea | 12.4% | 0% | 12.4% | Rp0 | Rp0 | 🔴 Click Leakage |
| Kaluna | 12.5% | 0% | 12.5% | Rp0 | Rp0 | 🔴 Click Leakage |
📊 Analisa: Click quality menentukan apakah traffic yang datang relevan. CTR tinggi + CTOR rendah = click leakage.
⚠️ Masalah: Click leakage terdeteksi pada: Starla, Sabina, Sofia. Klik masuk tapi tidak convert.
✅ Aksi: Investigasi halaman produk keyword dengan click leakage. Kemungkinan masalah: harga, foto, ulasan, atau stok habis.
Risiko Ketergantungan Channel
Ketergantungan pada satu channel sebagai sumber GMV
Tabel Data
| Keyword | GMV | Channel Dominan | % Dominasi | Channel Aktif | Risk Score |
|---|---|---|---|---|---|
| Starla | Rp16.1M | Vid.Afiliasi | 43% | 2 | 🟢 Sehat |
| Rimar | Rp10.3M | Vid.Afiliasi | 49% | 2 | 🟢 Sehat |
| Haura | Rp6.9M | Vid.Afiliasi | 69% | 2 | 🟠 Sedang |
| Sabina | Rp6.0M | Vid.Afiliasi | 40% | 3 | 🟢 Sehat |
| Sofia | Rp4.7M | Kartu Produk | 34% | 2 | 🟢 Sehat |
| mf 002 | Rp3.0M | Kartu Produk | 36% | 3 | 🟢 Sehat |
| mf 001 | Rp2.4M | Kartu Produk | 48% | 2 | 🟢 Sehat |
| mf 003 | Rp1.6M | Kartu Produk | 50% | 2 | 🟠 Sedang |
| gretta | Rp1.3M | Vid.Afiliasi | 62% | 3 | 🟠 Sedang |
| Wilona | Rp1.1M | Kartu Produk | 53% | 2 | 🟠 Sedang |
| Lyodra | Rp916rb | Vid.Seller | 61% | 2 | 🟠 Sedang |
| alpha | Rp678rb | Kartu Produk | 54% | 2 | 🟠 Sedang |
| mf 004 | Rp439rb | Kartu Produk | 68% | 1 | 🟠 Sedang |
| tessa | Rp292rb | Kartu Produk | 100% | 1 | 🔴 Kritis |
| Lainnya | Rp138rb | Kartu Produk | 100% | 1 | 🔴 Kritis |
📊 Analisa: Diversifikasi channel menentukan resiliensi revenue. Satu channel collapse = hilang semua GMV dari keyword itu.
⚠️ Masalah: Keyword dengan risiko kritis perlu segera diversifikasi sebelum terjadi gangguan channel.
✅ Aksi: Target setiap keyword punya minimal 3 channel aktif. Aktifkan seller LIVE untuk keyword yang 100% bergantung afiliasi.
Potensi Tersembunyi
Keyword terbukti konversi tapi belum dapat cukup traffic
Grafik
Tabel Data
| Keyword | Impresi Produk | CTOR (Pesanan SKU) | AOV (Pesanan SKU) | Rp/Impresi | GMV | Est. GMV 10x | Potensi Uplift |
|---|---|---|---|---|---|---|---|
| Lyodra | 7,776 | 0.97% | Rp305rb | Rp117.7 | Rp916rb | Rp9.2M | +Rp8.2M |
| gretta | 14,522 | 0.65% | Rp273rb | Rp92.1 | Rp1.3M | Rp13.4M | +Rp12.0M |
| mf 004 | 9,472 | 2.22% | Rp146rb | Rp46.4 | Rp439rb | Rp4.4M | +Rp4.0M |
| tessa | 11,796 | 1.01% | Rp292rb | Rp24.8 | Rp292rb | Rp2.9M | +Rp2.6M |
| Lainnya | 12,726 | 0.38% | Rp138rb | Rp10.9 | Rp138rb | Rp1.4M | +Rp1.2M |
📊 Analisa: Keyword potensi tersembunyi sudah terbukti konversi tapi belum mendapat exposure yang memadai.
⚠️ Masalah: Tanpa alokasi kreator yang cukup, potensi besar ini akan terus terkubur dalam data.
✅ Aksi: Rekrut kreator baru khusus untuk keyword potensi ini. Mereka tidak butuh perbaikan produk — hanya butuh lebih banyak konten.
Stickiness Konten Kartu Produk
Rasio tayangan/penonton — konten yang ditonton ulang
Grafik
Tabel Data
| Keyword | Penonton | Tayangan | Rasio | Klik | GMV (Rp) Kartu | Stickiness |
|---|---|---|---|---|---|---|
| Sonia | 141 | 265 | 1.88x | 2 | Rp0 | 🔥 Sangat Sticky |
| Lunera | 184 | 310 | 1.68x | 18 | Rp0 | 🔥 Sangat Sticky |
| Starla | 125,446 | 207,100 | 1.65x | 12,330 | Rp3.6M | 🔥 Sangat Sticky |
| Sabina | 37,345 | 59,632 | 1.6x | 2,793 | Rp2.1M | 🔥 Sangat Sticky |
| Haura | 53,047 | 81,957 | 1.54x | 2,016 | Rp1.7M | 🔥 Sangat Sticky |
| Rimar | 95,213 | 145,089 | 1.52x | 4,348 | Rp3.9M | 🔥 Sangat Sticky |
| mf 002 | 48,677 | 73,181 | 1.5x | 3,671 | Rp1.4M | 🔥 Sangat Sticky |
| Paula | 63 | 93 | 1.48x | 2 | Rp0 | ✅ Sticky |
| Sofia | 27,279 | 38,874 | 1.43x | 1,528 | Rp3.6M | ✅ Sticky |
| Carla | 9,116 | 13,070 | 1.43x | 990 | Rp0 | ✅ Sticky |
| mf 001 | 22,166 | 31,238 | 1.41x | 1,217 | Rp1.6M | ✅ Sticky |
| Lyodra | 5,299 | 7,229 | 1.36x | 385 | Rp354rb | ✅ Sticky |
| Leona | 1,779 | 2,400 | 1.35x | 44 | Rp0 | ✅ Sticky |
| alpha | 14,221 | 19,044 | 1.34x | 644 | Rp369rb | ✅ Sticky |
| Mirela | 9,203 | 12,370 | 1.34x | 643 | Rp0 | ✅ Sticky |
| mf 003 | 11,193 | 14,853 | 1.33x | 652 | Rp1.1M | ✅ Sticky |
| Lea | 2,825 | 3,661 | 1.3x | 182 | Rp0 | ✅ Sticky |
| gretta | 7,275 | 9,286 | 1.28x | 402 | Rp0 | ✅ Sticky |
| Lainnya | 9,078 | 11,654 | 1.28x | 384 | Rp138rb | ✅ Sticky |
| mf 004 | 6,644 | 8,415 | 1.27x | 305 | Rp439rb | ✅ Sticky |
| tessa | 8,576 | 10,762 | 1.25x | 583 | Rp292rb | ✅ Sticky |
| camelia | 7,299 | 8,926 | 1.22x | 214 | Rp0 | ✅ Sticky |
| Nigela | 6,403 | 7,755 | 1.21x | 327 | Rp0 | ✅ Sticky |
| Wilona | 16,658 | 19,755 | 1.19x | 588 | Rp808rb | 🟡 Normal |
| moana | 6,600 | 7,781 | 1.18x | 390 | Rp0 | 🟡 Normal |
| Ansel | 8,525 | 9,895 | 1.16x | 525 | Rp0 | 🟡 Normal |
| Leon | 66 | 74 | 1.12x | 1 | Rp0 | 🟡 Normal |
📊 Analisa: Stickiness >1x artinya penonton yang sama melihat konten produk lebih dari sekali. Ini sinyal konten yang engaging.
⚠️ Masalah: Konten dengan stickiness rendah tidak menarik untuk ditonton ulang. Algoritma TikTok tidak akan meningkatkan distribusinya.
✅ Aksi: Jadikan keyword sticky sebagai template brief kreator. Konten yang ditonton ulang mendapat lebih banyak push organik dari TikTok.
Kemandirian Seller
Kontribusi seller sendiri vs bergantung kreator afiliasi
Grafik
Tabel Data
| Keyword | GMV | GMV dari Seller | % Seller | Grade | Keterangan |
|---|---|---|---|---|---|
| Starla | Rp16.1M | Rp5.2M | 32% | A — Mandiri | ✅ Model mandiri |
| Rimar | Rp10.3M | Rp824rb | 8% | C — Minim | |
| Haura | Rp6.9M | Rp411rb | 6% | C — Minim | |
| Sabina | Rp6.0M | Rp1.5M | 25% | B — Cukup | |
| Sofia | Rp4.7M | Rp0 | 0% | D — Bergantung | ⚠️ Seller 0% |
| mf 002 | Rp3.0M | Rp866rb | 29% | B — Cukup | |
| mf 001 | Rp2.4M | Rp167rb | 7% | C — Minim | |
| mf 003 | Rp1.6M | Rp482rb | 31% | A — Mandiri | ✅ Model mandiri |
| gretta | Rp1.3M | Rp508rb | 38% | A — Mandiri | ✅ Model mandiri |
| Wilona | Rp1.1M | Rp284rb | 26% | B — Cukup | |
| Lyodra | Rp916rb | Rp559rb | 61% | A — Mandiri | ✅ Model mandiri |
| alpha | Rp678rb | Rp0 | 0% | D — Bergantung | ⚠️ Seller 0% |
| mf 004 | Rp439rb | Rp0 | 0% | D — Bergantung | ⚠️ Seller 0% |
| tessa | Rp292rb | Rp0 | 0% | D — Bergantung | ⚠️ Seller 0% |
| Lainnya | Rp138rb | Rp0 | 0% | D — Bergantung | ⚠️ Seller 0% |
📊 Analisa: Kemandirian seller menentukan seberapa besar kendali atas revenue. Ketergantungan penuh pada afiliasi = zero control.
⚠️ Masalah: Keyword grade D berarti seller tidak berkontribusi sama sekali. Revenue 100% bergantung pada keputusan kreator eksternal.
✅ Aksi: Aktifkan seller LIVE rutin 2-3x/minggu. Jadikan mf 003 (jika ada) sebagai benchmark model mandiri.
GMV Gap Analysis
Selisih GMV aktual vs ekspektasi berdasarkan rata-rata Rp/impresi
Grafik
Tabel Data
| Keyword | Impresi Produk | GMV Aktual | GMV Ekspektasi | Gap | Signal |
|---|---|---|---|---|---|
| Starla | 446,383 | Rp16.1M | Rp20.8M | Rp4.6M | 🟡 Under-monetized |
| Rimar | 433,838 | Rp10.3M | Rp20.2M | Rp9.9M | 🟡 Under-monetized |
| Haura | 293,870 | Rp6.9M | Rp13.7M | Rp6.8M | 🟡 Under-monetized |
| Sabina | 210,203 | Rp6.0M | Rp9.8M | Rp3.8M | 🟡 Under-monetized |
| mf 002 | 110,867 | Rp3.0M | Rp5.2M | Rp2.2M | 🟡 Under-monetized |
| Sofia | 72,593 | Rp4.7M | Rp3.4M | Rp1.4M | 🟢 Over-performing! |
| mf 001 | 42,135 | Rp2.4M | Rp2.0M | Rp433rb | 🟢 Over-performing! |
| alpha | 37,028 | Rp678rb | Rp1.7M | Rp1.0M | 🟡 Under-monetized |
| Wilona | 36,107 | Rp1.1M | Rp1.7M | Rp586rb | 🟠 Bisa Lebih Baik |
| mf 003 | 16,108 | Rp1.6M | Rp749rb | Rp805rb | 🟢 Over-performing! |
| Carla | 14,976 | Rp0 | Rp696rb | Rp696rb | 🔴 Seharusnya Ada GMV |
| gretta | 14,522 | Rp1.3M | Rp675rb | Rp662rb | 🟢 Over-performing! |
| Ansel | 13,406 | Rp0 | Rp623rb | Rp623rb | 🔴 Seharusnya Ada GMV |
| Mirela | 12,973 | Rp0 | Rp603rb | Rp603rb | 🔴 Seharusnya Ada GMV |
| Lainnya | 12,726 | Rp138rb | Rp592rb | Rp453rb | 🟠 Bisa Lebih Baik |
| tessa | 11,796 | Rp292rb | Rp548rb | Rp256rb | 🟠 Bisa Lebih Baik |
| camelia | 11,340 | Rp0 | Rp527rb | Rp527rb | 🔴 Seharusnya Ada GMV |
| Nigela | 9,662 | Rp0 | Rp449rb | Rp449rb | 🔴 Seharusnya Ada GMV |
| mf 004 | 9,472 | Rp439rb | Rp440rb | Rp1rb | ✅ Sesuai Ekspektasi |
| moana | 8,527 | Rp0 | Rp396rb | Rp396rb | 🔴 Seharusnya Ada GMV |
| Lyodra | 7,776 | Rp916rb | Rp362rb | Rp554rb | 🟢 Over-performing! |
| Lea | 4,960 | Rp0 | Rp231rb | Rp231rb | 🔴 Seharusnya Ada GMV |
| Leona | 2,538 | Rp0 | Rp118rb | Rp118rb | ✅ Sesuai Ekspektasi |
| Lunera | 359 | Rp0 | Rp17rb | Rp17rb | ✅ Sesuai Ekspektasi |
| Sonia | 342 | Rp0 | Rp16rb | Rp16rb | ✅ Sesuai Ekspektasi |
| Paula | 157 | Rp0 | Rp7rb | Rp7rb | ✅ Sesuai Ekspektasi |
| Leon | 101 | Rp0 | Rp5rb | Rp5rb | ✅ Sesuai Ekspektasi |
| Elora | 58 | Rp0 | Rp3rb | Rp3rb | ✅ Sesuai Ekspektasi |
| Freya | 40 | Rp0 | Rp2rb | Rp2rb | ✅ Sesuai Ekspektasi |
| Teresa | 26 | Rp0 | Rp1rb | Rp1rb | ✅ Sesuai Ekspektasi |
| Amara | 25 | Rp0 | Rp1rb | Rp1rb | ✅ Sesuai Ekspektasi |
| Anggia | 25 | Rp0 | Rp1rb | Rp1rb | ✅ Sesuai Ekspektasi |
| Audrey | 24 | Rp0 | Rp1rb | Rp1rb | ✅ Sesuai Ekspektasi |
| Adisty | 21 | Rp0 | Rp976 | Rp976 | ✅ Sesuai Ekspektasi |
| Tabitha | 20 | Rp0 | Rp930 | Rp930 | ✅ Sesuai Ekspektasi |
| Venya | 11 | Rp0 | Rp511 | Rp511 | ✅ Sesuai Ekspektasi |
| Kaluna | 8 | Rp0 | Rp372 | Rp372 | ✅ Sesuai Ekspektasi |
| Rachel | 5 | Rp0 | Rp232 | Rp232 | ✅ Sesuai Ekspektasi |
| Dara | 3 | Rp0 | Rp139 | Rp139 | ✅ Sesuai Ekspektasi |
| Edlyn | 2 | Rp0 | Rp93 | Rp93 | ✅ Sesuai Ekspektasi |
| Chava | 1 | Rp0 | Rp46 | Rp46 | ✅ Sesuai Ekspektasi |
| Kiara | 1 | Rp0 | Rp46 | Rp46 | ✅ Sesuai Ekspektasi |
| Aruna | 1 | Rp0 | Rp46 | Rp46 | ✅ Sesuai Ekspektasi |
📊 Analisa: GMV gap menunjukkan keyword mana yang under- atau over-performing relatif terhadap rata-rata Rp/impresi.
⚠️ Masalah: Keyword dengan gap besar tapi traffic tinggi berarti ada masalah konversi yang belum teridentifikasi.
✅ Aksi: Investigasi keyword under-performing yang punya traffic signifikan. Optimalkan listing produk untuk menutup gap.
Konversi End-to-End
Dari impresi hingga pembeli — bottleneck di tahap mana
Tabel Data
| Keyword | Impresi Produk | Klik Produk | Jml Tambah Keranjang | Est. Pembeli | Konversi E2E | Bottleneck |
|---|---|---|---|---|---|---|
| Starla | 446,383 | 35,503 | 2,599 | 45 | 0.0101% | ATC→Beli |
| Rimar | 433,838 | 26,623 | 1,001 | 43 | 0.0099% | Klik→ATC |
| Haura | 293,870 | 16,304 | 582 | 30 | 0.0102% | Klik→ATC |
| Sabina | 210,203 | 15,690 | 570 | 22 | 0.0105% | Klik→ATC |
| Sofia | 72,593 | 4,069 | 240 | 19 | 0.0262% | Impresi→Klik |
| mf 002 | 110,867 | 5,288 | 365 | 19 | 0.0171% | Impresi→Klik |
| mf 001 | 42,135 | 1,807 | 132 | 16 | 0.038% | Impresi→Klik |
| mf 003 | 16,108 | 719 | 55 | 9 | 0.0559% | Impresi→Klik |
| gretta | 14,522 | 809 | 53 | 5 | 0.0344% | Impresi→Klik |
| Wilona | 36,107 | 801 | 34 | 4 | 0.0111% | Impresi→Klik |
| Lyodra | 7,776 | 422 | 29 | 3 | 0.0386% | Impresi→Klik |
| alpha | 37,028 | 1,595 | 119 | 4 | 0.0108% | ATC→Beli |
| mf 004 | 9,472 | 340 | 36 | 3 | 0.0317% | Impresi→Klik |
| tessa | 11,796 | 650 | 36 | 1 | 0.0085% | ATC→Beli |
| Lainnya | 12,726 | 421 | 17 | 1 | 0.0079% | Impresi→Klik |
| Lunera | 359 | 21 | 0 | 0 | 0% | Klik→ATC |
| Mirela | 12,973 | 666 | 16 | 0 | 0% | ATC→Beli |
| Tabitha | 20 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Amara | 25 | 0 | 0 | 0 | 0% | Impresi→Klik |
| moana | 8,527 | 421 | 12 | 0 | 0% | ATC→Beli |
| Sonia | 342 | 4 | 0 | 0 | 0% | Klik→ATC |
| Leona | 2,538 | 48 | 1 | 0 | 0% | ATC→Beli |
| Venya | 11 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Audrey | 24 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Paula | 157 | 2 | 0 | 0 | 0% | Klik→ATC |
| Elora | 58 | 8 | 0 | 0 | 0% | Klik→ATC |
| Nigela | 9,662 | 429 | 14 | 0 | 0% | ATC→Beli |
| Teresa | 26 | 1 | 0 | 0 | 0% | Klik→ATC |
| Ansel | 13,406 | 695 | 20 | 0 | 0% | ATC→Beli |
| Leon | 101 | 1 | 0 | 0 | 0% | Klik→ATC |
| camelia | 11,340 | 345 | 11 | 0 | 0% | ATC→Beli |
| Chava | 1 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Freya | 40 | 1 | 0 | 0 | 0% | Klik→ATC |
| Carla | 14,976 | 1,109 | 30 | 0 | 0% | ATC→Beli |
| Lea | 4,960 | 239 | 5 | 0 | 0% | ATC→Beli |
| Rachel | 5 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Adisty | 21 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Edlyn | 2 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Kaluna | 8 | 1 | 0 | 0 | 0% | Klik→ATC |
| Anggia | 25 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Kiara | 1 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Dara | 3 | 0 | 0 | 0 | 0% | Impresi→Klik |
| Aruna | 1 | 0 | 0 | 0 | 0% | Impresi→Klik |
📊 Analisa: Konversi E2E mengukur efisiensi keseluruhan funnel dari impresi hingga pembeli nyata.
⚠️ Masalah: Bottleneck ATC→Beli di sebagian besar keyword berarti masalah ada di checkout, bukan di discovery produk.
✅ Aksi: Perbaiki pengalaman checkout: voucher, pembayaran, urgency. Bottleneck Impresi→Klik berarti perlu perbaikan thumbnail/copywriting.
Portfolio Health Score
Skor komposit (0-100) berdasarkan GMV, efisiensi, channel mix, konversi
Grafik
Tabel Data
| Keyword | GMV | Rp/Impresi | CTR | CTOR (Pesanan SKU) | Score | Grade |
|---|---|---|---|---|---|---|
| Sofia | Rp4.7M | Rp65.1 | 10.12% | 1.07% | A 🌟 | |
| Starla | Rp16.1M | Rp36.1 | 7.09% | 0.08% | A 🌟 | |
| Sabina | Rp6.0M | Rp28.5 | 5.01% | 0.33% | A 🌟 | |
| Haura | Rp6.9M | Rp23.3 | 2.98% | 1.07% | A 🌟 | |
| mf 003 | Rp1.6M | Rp96.5 | 3.61% | 3.34% | A 🌟 | |
| Rimar | Rp10.3M | Rp23.7 | 3.74% | 0.49% | A 🌟 | |
| gretta | Rp1.3M | Rp92.1 | 4.73% | 0.65% | A 🌟 | |
| mf 001 | Rp2.4M | Rp56.8 | 3.91% | 0.96% | A 🌟 | |
| mf 002 | Rp3.0M | Rp26.9 | 4.34% | 0.47% | B ✅ | |
| Lyodra | Rp916rb | Rp117.7 | 5.24% | 0.97% | B ✅ | |
| Wilona | Rp1.1M | Rp30.3 | 2.75% | 7.72% | B ✅ | |
| alpha | Rp678rb | Rp18.3 | 3.34% | 1.92% | C 🟡 | |
| mf 004 | Rp439rb | Rp46.4 | 2.86% | 2.22% | C 🟡 | |
| Lainnya | Rp138rb | Rp10.9 | 23.89% | 0.38% | C 🟡 | |
| tessa | Rp292rb | Rp24.8 | 4.45% | 1.01% | C 🟡 | |
| Lunera | Rp0 | Rp0 | 18.78% | 0% | C 🟡 | |
| Teresa | Rp0 | Rp0 | 50% | 0% | C 🟡 | |
| Elora | Rp0 | Rp0 | 13.79% | 0% | D 🔴 | |
| Kaluna | Rp0 | Rp0 | 12.5% | 0% | D 🔴 | |
| Lea | Rp0 | Rp0 | 12.4% | 0% | D 🔴 | |
| Carla | Rp0 | Rp0 | 7.41% | 0% | D 🔴 | |
| Ansel | Rp0 | Rp0 | 5.12% | 0% | D 🔴 | |
| Mirela | Rp0 | Rp0 | 4.59% | 0% | F ⬛ | |
| moana | Rp0 | Rp0 | 4.49% | 0% | F ⬛ | |
| Nigela | Rp0 | Rp0 | 3.96% | 0% | F ⬛ | |
| Freya | Rp0 | Rp0 | 3.57% | 0% | F ⬛ | |
| Sonia | Rp0 | Rp0 | 3.04% | 0% | F ⬛ | |
| camelia | Rp0 | Rp0 | 2.59% | 0% | F ⬛ | |
| Paula | Rp0 | Rp0 | 1.98% | 0% | F ⬛ | |
| Leona | Rp0 | Rp0 | 1.89% | 0% | F ⬛ | |
| Leon | Rp0 | Rp0 | 1.32% | 0% | F ⬛ | |
| Tabitha | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Amara | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Venya | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Audrey | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Chava | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Rachel | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Adisty | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Edlyn | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Anggia | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Kiara | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Dara | Rp0 | Rp0 | 0% | 0% | F ⬛ | |
| Aruna | Rp0 | Rp0 | 0% | 0% | F ⬛ |
📊 Analisa: Top health score: Sofia (65.1), Starla (64.6), Sabina (61.7). Kombinasi GMV tinggi, efisiensi tinggi, multi-channel, dan konversi kuat.
⚠️ Masalah: 21 keyword grade F — mengonsumsi ruang katalog dan waktu manajemen tanpa kontribusi berarti.
✅ Aksi: Alokasikan 80% resource ke keyword Grade A/B. Grade D/F: fix dalam 30 hari atau nonaktifkan.
Action Plan — Prioritas Tindakan
Rekomendasi konkret berdasarkan semua analisa data
🔴 P1 — SCALE UP
Genjot Keyword Top: Starla, Rimar, Haura
Ketiga keyword ini drive 59.7% total GMV. Rekrut lebih banyak kreator, tambah varian, pastikan stok selalu ada.
Data: Starla Rp16.1M, Rimar Rp10.3M, Haura Rp6.9M
🔴 P2 — UNLOCK
Aktifkan Potensi Tersembunyi: gretta, Lyodra, mf 004
Keyword ini sudah terbukti konversi tapi kurang traffic. Rekrut kreator baru — bukan perbaiki produk.
Kriteria: impresi <15rb, GMV >50rb
🟠 P3 — DIVERSIFIKASI
Kurangi Risiko Channel
Aktifkan seller LIVE minimal 2x/minggu untuk keyword yang bergantung 90%+ pada satu channel saja.
Target: setiap keyword punya 3+ channel aktif (kontribusi >10%)
🟡 P4 — FIX CHECKOUT
Kurangi ATC Abandonment
Aktifkan voucher ongkir gratis, tambah metode pembayaran, pastikan stok tersedia saat kreator aktif.
Data: rata-rata 95% abandonment rate
🔵 P5 — CLEAN UP
Rapikan Katalog: 217 Produk 0 GMV
Nonaktifkan produk "Aktif 0 GMV" yang sudah 30+ hari tanpa penjualan. Katalog rapi memudahkan kreator.
Data: 217 dari 260 produk = 0 GMV (83%)
🟢 P6 — CONTENT
Optimalkan Brief Kreator
Brief kreator untuk menyebut nama produk secara eksplisit dalam narasi video. Pelajari format konten keyword sticky.
Target: semua keyword punya atribusi konten >0%